BurgerPay:Crypto Banking with Native PIX in Brazil
"Uniting culture, crypto and banking: Bitcoin, Web3 & Burgers."
Introducing BurgerPay, a spin-off of BitBurger Brazil, born to democratise crypto payments.
Our objective is to offer a local, intuitive, and globally scalable user experience.
With a functional MVP, we seek strategic partnership to boost our growth and redefine the Brazilian financial landscape.
The Problem
The Brazilian financial system still hinders the seamless integration between the traditional world and cryptocurrencies.
Crypto/Fiat Complexity
Moving funds between cryptocurrencies and bank accounts is a fragmented process, requiring multiple platforms and leading to delays and inefficiencies.
High and Unexpected Costs
Exchanges impose high fees on transactions and conversions, sometimes with costs that diminish the value of assets.
Bureaucracy in Access
Converting cryptocurrencies into real money and making it immediately available for use is time-consuming and bureaucratic, hindering the agility needed for daily life.
Cashback with No Real Value
Points that expire, don't transfer, and don't pay your bills. With BurgerPay, your cashback is $BURGER – real money that appreciates.
The Solution
The BurgerPaysolves these problems by uniting the best of the crypto world with the traditional financial system on a single, powerful, and intuitive platform.
Instant PIX Withdrawals
Realise instant withdrawals and transfers of your cryptocurrencies directly to traditional bank accounts via PIX, streamlining the movement of your money between the application and banks.
International Multi-Currency Physical/Virtual Card
Use our physical and virtual card to spend your cryptocurrencies at local establishments. Accepted in over 190+ countries, with automatic conversion and competitive rates.
Premium Experience
Our elegant and intuitive interface simplifies complex operations, making financial management accessible for users of all levels.
Cashback directly in $BURGER
Receive cashback in $BURGER (Native Token) with every purchase. Unlike points that expire, $BURGER is a token that appreciates in value and can be used, sold, or exchanged whenever you wish.
As simple as ordering a burger, as powerful as a Swiss bank.
Market Opportunity
The Brazilian financial landscape shows great dynamism. With approximately 15 million Brazilians already active in the crypto universe (Source: ABCripto Report, 2023) and an annual volume of $3 trillion transacted via PIX (Source: Central Bank of Brazil, 2023), a clear opportunity is observed to optimise the integration between these two ecosystems.
Brazil is fertile ground for the union between traditional finance and crypto:
15M+
Crypto Investors
In Brazil (CVM, 2024)
$500B
Digital Transactions
Per year in Latin America (Statista)
18%
Annual Growth
Of crypto adoption (Chainalysis)
If we capture just 1% of this market, we are already a unicorn.
We position ourselves as one of the first to directly integrate PIX + crypto in Brazil.
The market still shows little involvement from major traditional financial players in this segment.
There is a strategic window of opportunity to establish leadership before competition intensifies.
The BurgerPayaims to serve crypto users seeking efficient solutions, as well as PIX users who can benefit from the convenience of integration with the crypto universe.
Product
We invested over $10K to create a robust and functional product.
All key functionalities have been implemented and tested, ready for refinement and commercial launch.
Multiple Wallets
Full support for BTC, ETH, SOL, USDT, XRP, BRL, and $BURGER tokens, with maximum security and real-time synchronisation.
PIX for Withdrawals and Transfers
Perform instant withdrawals from your crypto wallets to bank accounts and fast transfers between the app and traditional banks via PIX.
Virtual Card
Complete management of the international card, with limit controls, blocking, and real-time notifications.
Rewards System
Cashback in $BURGER tokens, a loyalty programme, and fee-free P2P transfers between platform users.
Execution & Proven Traction
At BurgerPay, we transform ideas into reality with impressive speed and efficiency.
30
Days to MVP
We built our Minimum Viable Product (MVP) in record time.
$10K
Self-Funded Capital
We financed the initial development with our own investment.
50+
Users on Waiting List
We achieved an initial user base with organic growth.
While other start-ups take 6+ months and spend $40K+, we delivered in 30 days with $10K.
Our actual product is already functioning, including the card with integrated Apple Wallet, minimising execution risk and proving our capability to deliver.
Business Model
Our business model is built upon multiple, robust revenue streams, ensuring sustainability and scalability. We have identified the 4 main monetisation levers, based on the dynamics of the financial and crypto markets.
Spread on Conversions
We apply a small spread on crypto to fiat conversions and vice versa, generating revenue with each transaction at competitive rates.
Withdrawal/Card Fees
We monetise through card interchange fees (physical and virtual) and small fees on PIX withdrawals and on-chain transfers.
Partner Cashback
Strategic partnerships with brands pay us a commission on sales, passed on as $BURGER cashback to users, incentivising engagement.
Premium Plan
An optional subscription unlocks exclusive benefits such as reduced fees and higher limits, creating a recurring revenue stream.
The combination of diversified and scalable monetisation positions the BurgerPay for exponential growth.
Why we are IRRESISTIBLE
The solution the Brazilian market truly needs.
COMPARISON WITH THE COMPETITION
OUR COMPETITIVE ADVANTAGE
Complete and National Solution
Unlike the competition, BurgerPay integrates PIX and is adapted for the Brazilian market, allowing direct Bitcoin withdrawals to your account.
Instant Withdrawals via PIX
While others have limitations, our PIX withdrawals are INSTANT. Convert Bitcoin into Brazilian Reals and have the money in your account in seconds!
100% Brazilian Focus
We are 100% BRAZILIAN, with a deep understanding of local culture and regulations. Our solution was developed especially for the Brazilian market!
Our strategy is clear and focussed on the needs of the Brazilian user: the COMPLETE SOLUTIONthe market was waiting for.
Go-to-Market Strategy
Our approach is structured to capture the Brazilian market, focusing on scalable user acquisition through strategic channels and robust partnerships, with a competitive pricing model.
Phase 1: First 1,000 Users and Waitlist for 5K
Timeline: 2025
Focus: Early Adopters, crypto enthusiasts.
Tactics: Influencer marketing (crypto influencers), exclusive referral programmes, community activation (Telegram/Discord), early access via waitlist
Phase 2: Scaling to 10,000 Active Users
Timeline: 2026
Focus: Broader crypto users, early mainstream.
Tactics: Paid and organic social media campaigns, optimisation of referral programme, partnerships with small and medium crypto exchanges/brokers, educational content
Phase 3: Reaching 100,000 Users
Timeline: 2027
Focus: General public, traditional finance users.
Tactics: Strategic partnerships with major exchanges, traditional media coverage (financial news), integrations with e-commerce platforms, mass marketing campaigns
Marketing & Acquisition Channels
Influencers: Engagement with respected voices in the Brazilian crypto community.
Social Media: Content focused on education and convenience (Instagram, TikTok, YouTube).
Referral Programmes: Attractive incentives for users to invite new members.
SEO & Content Marketing: Search optimisation and articles on crypto finance.
Strategic Partnerships & Pricing
Crypto Exchanges: Direct integrations to facilitate fund deposits and withdrawals (Mercado Bitcoin, Binance Brasil, NovaDAX).
Payment Gateways: Optimisation for PIX and card transactions (Stone, PagSeguro, GetNet).
Pricing: Competitive and transparent fees for withdrawals and conversions, aiming for volume.
Focus on Brazilian Culture: Solutions adapted to the reality and preferences of the Brazilian user.
Details about our acquisition channels and essential partnerships.
This multifaceted approach ensures a robust user base and an integrated financial ecosystem.
Revenue Projections
Our business model is robust and diversified, ensuring multiple revenue streams with a clear path to profitability. We foresee gradual and sustainable growth driven by adoption and the exclusive features of BurgerPay.
In just 3 years, we project total revenue growth to approximately $400,000.
400K
Users in 3 Years
Robust user base driving volume.
$2M
Transacted Volume
Total transactions processed on the platform.
$1
ARPU
Average Revenue Per User, reflecting monetisation potential.
BurgerPay is positioned to be a significant player in the Brazilian crypto-payments market.
Seed Investment: $100K-200K
15-25% equity • Valuation $600K pre-money
Resource Allocation
Regulation
40% for BC/CVM licences, compliance, and specialised legal consulting.
Team
30% for hiring CTO, backend developers, and compliance specialists.
Founder
20% for 100% dedication to product development and business growth.
Marketing
10% for strategies to drive user base growth.
12-Month Milestones
5K
Monthly Active Users
Achieve 5,000 engaged monthly active users.
$100K
Transaction Volume
Process a total volume of $100,000 in transactions.
✅
BC/CVM Licences
Obtain all necessary regulatory licences approved.
BETA
Validated Product
Launch the beta version of the product and validate market fit.
Strategic Roadmap
Our action plan focuses on strategic milestones to ensure scalability, security, and the continuous introduction of innovations, aligned with market demands. This roadmap highlights key business achievements.
1
2025 MVP + Compliance + BAAS Partnerships
Goal: validate MVP and grow community.
Navigable MVP + open demo for investors.
$BURGER pre-sale active (goal: $100k–$200k)
Waiting list: 5,000 users
1–2 LOIs with BAAS partners
Approve regulatory sandbox with Central Bank.
2
2026 PIX Launch + Virtual Card + 10K users
Goal: launch limited version.
PIX integration via BAAS partner (pilot with 1,000 users)
Virtual card (pre-paid) released
$BURGER cashback initiated
10,000 active users
Seed II / Series A (Goal: $1M)
3
2027 Physical Card + LATAM Expansion + 100K users
Goal: validate product at scale.
BurgerCard physical card issued.
PIX 100% released (compliance closed).
50k–100k active users.
Partnerships with major apps (iFood/Uber).
Recurring revenue (ARR > $1M).
4
2028 Consolidation + New Features + 500K users
Goal: open new markets.
Tests with Argentina/Mexico (remittances + cards).
500k active users.
Series B for expansion (US$20M+).
Consolidation as leading Brazilian crypto bank
Our roadmap details a clear path to innovate and scale, ensuring that BurgerPay remains at the forefront of crypto payment technology and achieves its business objectives.
Tokenomics of $BURGER
The $BURGER is the pillar of the BurgerPay economy, a native token on the Solana blockchain with a fixed supply of 100 million units. Its conception and distribution are designed to ensure the ecosystem's sustainability and growth.
Technical Details of the Token
Blockchain: Solana
Built on Solana, ensuring fast and low-cost transactions.
Total Supply: 100 Million
Fixed supply of 100,000,000 BURGER for inflation control.
Contract: To be Disclosed
The official contract address will be disclosed upon launch.
Token Value and Utility
Cashback
Exclusive rewards on all transactions carried out on the platform.
Staking
Generate passive income for holders, encouraging retention.
Governance
Actively participate in important decisions regarding the protocol's future.
Discount
Reduced fees and special conditions for BurgerPay users.
Burn
Token burning mechanism to reduce supply and increase value.
The $BURGER has been meticulously designed to be the catalyst for our decentralised financial ecosystem.
Our Team
A multidisciplinary team focused on execution and innovation
João Hipólito Founder/CEO
Responsible for building the MVP in just 30 days, with an initial investment of $10K of own capital.
Visionary and architect of the BurgerPay platform.
Mateus Soares Tech Lead
Architect and leader in the creation of the cyberpunk interface.
Responsible for the architecture of the user experience.
Denilson Nascimento Growth
Chief growth strategist, with experience in crypto and finance.
Digital marketing specialist focused on expansion.
Miguel Soares Design/Brand
Specialist in visual communication and content production.
Leader in brand design and the visual experience of BurgerPay.
Team Expansion Plans
CTO: To lead technological development and product strategy.
Head of Compliance: To ensure compliance with BC/CVM regulations.
Senior Backend Developer: To strengthen system infrastructure and scalability.
Customer Success Specialist: To ensure the best user experience and retention.
This hiring plan is fundamental to achieving our 12-month milestones and consolidating BurgerPay as a market leader.
Let's Revolutionise Together
Get in touch and become part of the payments revolution in Brazil